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the change needed

everyone need to know that they are responsible

Do not wait for extraordinary circumstances to do good action, try and use ordinary situations

JEAN-PAUL RICHTER

WHAT WE ARE TRYING TO DO

OUR BELIEF

Governments are elected by the people. Businesses exist because people choose to buy from them. In the end, it all comes back to people. If we can shift what people value—if we can inspire them to care not just about convenience, but about impact—then perhaps there’s a real chance for change.

Our goal is to be more than just a store. We want to be a space of inspiration—a place where change feels possible, not pressured. Where we don’t just sell products, but offer stories, knowledge, and quiet encouragement. Maybe you’re not ready to act today, and that’s okay. But let us share something you might not have known before. Because sometimes, all it takes is one new thought to begin a different journey.

CIRCULARITY IS THE FUTURE OF SUSTAINABILITY

Let’s rethink how we can reuse packaging, materials, and ingredients—so we reduce the need to create more in the first place.

WHAT are we?

STORE FOR GOOD

We carry products guided by the philosophy of Better for You, Better for the Planet. Our shelves are filled with local Malaysian brands that are made here and committed to reducing their environmental footprint. We prioritise working with social enterprises and conscious makers—like Bungkus, which turns recovered Type 4 (LDPE) plastic into everyday items; Fuze Ecoteer, known for organising clean-ups and upcycling Type 2 and 5 plastics; and Muni, with its stunning plant-dyed textiles. You’ll also find eco-friendly essentials from Saffron & Serai, makers of reusable batik beeswax wraps.

WALK THE TALK

While many brands talk about being eco-conscious, we invite you to visit us and see it in action. Re{me}dy is a recycling drop-off point—but for us, recycling is the last resort. We focus on reuse and upcycling: boxes dropped off by customers are used for deliveries, and we don’t produce our own shopping bags—we only offer reused ones, and only when truly needed. We also upcycle jars and personal care bottles, which are often unrecyclable due to mixed materials. We collect and repurpose our neighbor's used coffee grounds into our upcycled body care formulas. We believe that by seeing that we actually do these will inspire others to rethink their impact—and take small steps toward a more responsible future.

CIRCULAR BUSINESS

At Re{me}dy, we believe the future of business is circular. That means designing products and systems that minimise waste, and reuse what already exists. We’re constantly looking for ways to transform discarded ingredients into something useful—whether it’s turning used coffee grounds into body scrubs or finding a second life for surplus plant materials. We’re also working toward offering more of our products in refillery format, allowing customers to refill their personal care and household essentials without creating more packaging waste. Our circular approach isn’t perfect—but it’s progress. We’re learning and changing every day.

GO LOCAL

The simplest ways to help our Planet is to buy local. Supporting locally made products reduces emissions from transportation, keeps resources circulating within our communities, and helps build a more resilient, sustainable economy.That’s why we actively scour the country to discover and stock some of the best local brands—makers who are committed to quality, ethics, and ecological responsibility. We give them shelf space and support so they can grow, improve, and continue doing better. We’re proud to say that almost everything we stock is made in Malaysia. Only when there is something we simply can’t find produced locally, will we look beyond our borders. Even then, we choose mindfully, always guided by purpose and impact.

BE CONTENT

We make in small batches intentionally. In a world driven by capitalism and unchecked growth, we believe contentment is a radical act. We don’t aim to scale endlessly or chase profit at all costs. We simply want to make enough to support ourselves, sustain our work, and create with care. Even as small-batch makers, we still face minimum production quantities and operational pressures—but we hold on to the belief that “enough” is enough. We’re not here to become the biggest. We’re here to be responsible, thoughtful, and honest—to prove that it’s possible to run a business that makes money and does good for the planet. We aspire to be like Patagonia, who have shown the world that you can lead with purpose and still thrive. Our hope is to inspire other businesses to rethink ambition—not as a race to the top, but as a chance to do things differently, and better.

WALK THE TALK

WHAT WE ARE DOING?

WALK THE TALK, Don't JUST TALK

CIRCULAR COFFEE

to the soil — they end up buried in landfills, where they decompose without oxygen and release methane and carbon dioxide, two potent greenhouse gases contributing to climate change.

The Circular Coffee Project is our effort to change that. In our store, we are experimenting and creating an open-source guide to help cafés easily dry and repurpose their coffee grounds into useful, upcycled materials — from scrubs to compost to incense. It’s a small shift with big potential, turning daily waste into a circular, climate-friendly solution.

WALK THE TALK, DON'T JUST TALK

recycling / upcycling

Since day one, we’ve partnered with TRASHCYCLE as a drop-off point for recyclables — but we treat recycling as a last resort.

We prioritise ReUsing and UpCycling: Bottles are sanitised and made available for refills, Shopping Bags are collected and reused ONLY for customers who need them, and Boxes are repurposed for our own orders or shared with nearby retailers.

Plastics are sorted — Type 2 and 5 are sent to Sustained or NatureLoop, and Type 4 to Bungkus. Our goal is to make Waste NOT Waste.

Walk the Talk, Don't Just Talk

GOOD SOAP

In 2021, we launched The Good Soap Project after discovering that many factories dispose of excess ingredients left over from production. We partnered with small makers to turn these surplus materials into limited batches of solid soap bars.

The program paused in 2023 when we downsized — each batch required unique development and was costly due to small production runs. Unfortunately, our makers couldn’t continue it independently, but we remain hopeful that we can revive the project in the future.

It was our way of giving unwanted ingredients a second life, rather than letting them go to waste.

Walk The Talk, Don't Just Talk

Bio-Plastic Packaging

We were the first in Malaysia to use bio-plastic (PLA) bottles for our products. Unable to source them locally, we imported 15,000 bottles from China in 2022 — not as a smart business move, but to set an example and encourage others to follow.

PLA bottles degrade faster than petroleum-based plastic, but they’re still plastic. We initially used amber glass, but switched after learning glass is difficult to recycle in Malaysia and unsafe for bathroom use.

We’re still using PLA today, with over 12,000 bottles left — and while we’re seeking better options, change isn’t easy when you start early.

Walk the talk, Don't Just Talk

The Refillery

When we first launched, every product (even skincare) was available in refill format. But we soon realised our setup wasn’t suited for skincare refills without a clean-room environment.

In 2023, during a business rationalisation, our product and refill range was drastically reduced. By late 2024, we began rebuilding our refillery, this time with balance in mind: prioritising products customers genuinely support.

While we remain committed to reducing waste, we’ve learned that idealism must meet practicality — offering bulk refills only where it makes sense, so we don’t risk creating more waste than we prevent.

Frequently Asked Questions

want to know more?

Hear how we started, why we chose this path, and what we’re working towards. We hope to inspire more people to make meaningful change—towards living more consciously, and being more responsible stewards of our planet. It’s a journey we’re on together. Better for You, Better for Our Planet.

hear our story

I am the Chief Rubbish Engineer & I am proud to be one.

Jon Lee