FEME INTIMATE CLEANSER
Feme Intimate Wash is specially formulated to respect the natural balance of our most delicate areas, where the pH level is different from the rest of our skin. Unlike regular body washes that can be too harsh, Feme provides specialised gentle cleansing comfort, soothing care, and long-lasting freshness.
- GENTLE - Gentle surfactants & formulated to a pH 4.5 to provide gentle cleansing for our intimate areas.
- ANTIBACTERIAL - Piper Betle Leaf + Oak Gail support hygiene with natural anti-bacterial + astringent properties.
- SOOTHE - Centella Asiatica & Camellia calms sensitivity, ease discomfort.
- TONING / TIGHTEN - Puparia Mirifica Root + Quercus Infectoria Gail helps with firming + toning support.
- BRIGHTEN- Niacinamide, Tumeric, Acetylglucosamine, Morus Alba Bark & Apple work synergistically to improve skin clarity and promote a more even tone.
- PROTECT- Green tea, Camellia Japonica, Ergosterol & Galactoarabinan provide antioxidant protection, helping maintain healthy, resilient skin.
Cleansing of Intimate Areas (FEMALE & MALE)
**FEMALE - Recommended especially when ① Menstruating ② After pregnancy ③ After exercise / sweating ④ Hot / Humid climates ⑤ When prone to irritation
Aqua (Water), Disodium Laureth Sulfosuccinate, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Pueraria Mirifica Root Extract, Quercus Infectoria (Oak) Gall Extract, Piper Betle Leaf Extract, Menthol, PEG-150 Distearate, Phenoxyethanol, Ethylhexylglycerin, Curcuma Longa (Tumeric) Root Extract, Niacinamide, Acetylglucosamine, Broussoonetia Kazinoki Root Extract, Morus Alba Bark Extract, Pyrus Malus (Apple) Fruit Extract, Camellia Japonica Leaf Extract, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Ergosterol, Galactoarabinan, Citric Acid, Disodium EDTA
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KEY DESIGN FACTORS
FEME INTIMATE CLEANSER
There were a few important points we wanted to ensure we deliver with Feme.
Use more natural, gentler ingredients - Most intimate cleansers in the market use SLES, synthetic anti-bacterial agents. We chose to use gentle surfactants (Disodium Laureth Sulfosuccinate, Disodium Cocoamphodiacetate).
Use natural anti-microbial extracts - We used natural extracts for their anti-bacterial properties - Piper Betle Leaf, Oak Gail Extract. Most others will use synthetic ones like sodium benzoate, MCI, MI.
Maintaining 4.5 pH - We use gentle surfactants that are stable at acidic pH. Other intimate cleansers use harsher surfactants that prefers a alkaline pH.
An Intimate Cleanse
FEME INTIMATE CLEANSER
Firstly, it is very different from our normal cleansers. For those who do not know, our intimates have a different pH to our other skin areas.
Our intimate area has a pH of 4.5, which is slightly more acidic than the rest of our skin which is at pH 5.5. There is a difference of 1. Even though the difference may be only 1, there are some of us that find our standard body wash (designed for pH 5.5) to be too harsh for our intimate area.
Also, 90% of what you find out there (especially in the pharmacies) are going to be highly synthetic. Feme is a much more natural, gentler alternative.
**Note - Although most of us are not really affected, but there seems to be more and more people that are experiencing this and turning to intimate cleansers for a less abrasive experience. We also highly recommend women who are having their periods / after pregnancy to use the product as ① Increased discharge & blood during period can alter the pH (blood is alkaline) ② After pregnancy, there usually is hormonal change which can make our intimate area thinner, drier and more sensitive.
A woman's intimate area is maintained by Lactobacilli. which produces lactic acid to create a protective acidic barrier against harmful bacteria, pathogens & yeast.
For men, the scrotal skin tends to be acidic (4.5 - 5) because the area is warmer which tends to encourage microbial growth. So to protect itself, the skin became a bit more acidic to prevent bacteria & fungi growth.
The rest of our skin is at pH 5.5.
The reason is simple - There is a microbiome living on your skin and this microbiome exist at that specific pH level (female intimate - 3.5-4.5, male scrotal - 4.5-5, normal skin - 5.5).
By using a pH designed cleanser that is close to your skin or intimate allows a more more gentle cleanse, maintains microbiome balance (friendly bacteria survive + harmful ones are controlled) which in turn create a stronger barrier to protect.
This does not just apply to intimates. Most common body cleansers are pH 7 - 10, hence they usually strip away everything on your skin and destroys your skin's microbiome, which is one of the reason why your skin can develop skin sensitivity.
At Re{me}dy, we choose to go SLS/SLES-free because we believe in creating gentle, skin-friendly products that are better for you and better for the planet.
Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are commonly used surfactants that create foam and help cleanse the skin but they can also be too harsh, especially for sensitive or dry skin. These ingredients are known to strip away natural oils, potentially causing dryness, irritation, and disruption to the skin barrier over time.
Instead, we use milder, sulfate-free alternatives that still cleanse effectively without compromising your skin’s natural balance. These gentle surfactants are biodegradable, safer for sensitive skin, and more environmentally responsible.
By avoiding SLS/SLES, we align with our core mission: to offer products that Better for You, Better for Our Planet.
WHAT IS IN IT
KEY INGREDIENTS
Piper Betle Leaf Extract
ANTI-MICROBIAL
Contains natural anti-bacterial & anti-fungal properties that prevent bacteria growth and help neutralise unwanted odors.
Oak Gail Extract
Astringent
Oak Gail is very rich in tannins & has been known as a traditional women's care ingredient with amazing astringent, toning and protective benefits.
Allantoin
Anti-inflammation
Allantoin helps to calm and comfort the skin by reducing redness, inflammation, and sensitivity - great for stressed or reactive skin.
Provitamin B5
Support Skin Barrier
Provitamin B5 helps support the skin barrier, improves moisture retention, and soothes irritation.
HOW FEME CAME ABOUT
We first learnt about what an intimate wash is in 2021. It was a client who came and asked us if we sell them and we didn't know how to answer them then.
We went on to find out more and learnt that most of the intimate wash in the market are using synthetics and there was a clear lack of a more natural option.
This is what led to the development of Feme, our gentle cleanser for intimate areas.
What customers ask
Frequently Asked Questions
① It is designed for our intimate areas (pH - 4.5) which has a slightly more acidic pH level from our normal skin (pH 5.5). This is to create a gentler cleanse without disrupting our intimates' microbiome.
② This product is designed in particular to cater for women (especially for menstrual cycles, post pregnancy) so we introduced a lot of herbal extracts that has been known to help with women's health in this intimate wash.
**Note - This does not mean the product is only suitable for women. As mentioned earlier, men's scrotal area (pH 4.5) is pretty similar in terms of pH level, so this product is perfect for men's intimate areas as well
① For children below 12, definitely no.
② For teen girls that has hit puberty (12+), intimate washes can be used during periods. For boys below 18 years of age, there is no need to use the product.
③ For pregnant ladies, we do not recommend to use as it contains Pueraria mirifica, which has phytoestrogen activity. It is a product which is designed more for post-pregnancy use to help rejuvenate.
Yes, as its for our intimate areas, we particularly designed it to be 100% scent free.