GENTLE FACIAL CLEANSER
A gentle, everyday facial cleanser that delivers a fresh, thorough clean without stripping. Powered by the gentlest surfactants, aloe, panthenol, and allantoin to keep skin soft, balanced, and comfortable. Suitable for all skin types, including mildly sensitive.
- GENTLE - A balanced blend of gentle surfactants helps lift impurities effectively without stripping the skin.
- HYDRATE - Glycerin + Pentylene Glycol draw moisture into our skin, keeping it soft and comfortable after wash.
- SOOTHE - Aloe Vera + Allantoin helps to calm irritation, supporting skin comfort during daily use.
- REPAIR SUPPORT - Pro-Vitamin B5 boosts moisture retention and helps reinforce the skin barrier.
- FRAGRANCE FREE- We intentionally made it fragrance free to reduce any potential irritation, making it especially suitable for sensitive skin.
- BALANCED- Carefully formulated so that it is suitable for everyday use.
All Skin Types
(Particulary sensitive skin)
Water (Aqua), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Pentylene Glycol, Sodium C14-16 Olefin Sulfonate, Glycerin, Sodium Lauroyl Methyl Isethionate, Hydroxypropyl Methylcellulose, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Coco-Glucoside, Aloe Barbadensis Extract, Allantoin, Panthenol, Sodium Benzoate, Caprylyl Glycol, Ethylhexylglycerin
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KEY DESIGN FACTORS
THE RIGHT CLEANSER
There were a few important points we wanted to ensure we deliver with Gentle Facial Cleanser.
Fragrance Free - Added scents are a common source of irritation, so we leave them out to protect your skin’s natural balance. It’s a conscious choice rooted in responsibility to make a Better product for you.
Gentlest of Surfactants - Harsh cleansers actually weaken the skin barrier and trigger irritation. Mild, skin-friendly cleansing keeps your skin balanced, resilient, and comfortable. It’s a deliberate choice that reflects our responsibility to create formulas that care for you and minimise their impact on the planet.
That tight, squeaky feeling after washing isn’t “clean”→ it’s a sign your skin barrier has been stripped. When a cleanser is truly gentle, your skin should feel fresh, soft, and comfortable, not dry or stretched. A proper cleanse should just remove impurities and NOT disrupt moisture or compromise your barrier.
An Gentle Cleanse
Gentle Facial Cleanser
Gentle Facial Cleanser is a low-irritation facial wash designed to remove sweat, sunscreen, excess oil, and any daily impurities without stripping your skin barrier. We do that by using only very gentle surfactants and hydration-supporting actives instead of harsh ingredients.
It is Step 1 of any skincare regime - morning and night. You use it before your toner, serum, moisturiser, face oil, and sunscreen.
The skin on your face is far more sensitive and delicate than your body. Body washes use stronger surfactants because our body's skin can handle more, not our face.
Body washes foam more and cleanse harder. On the face, that can easily lead to dryness, tightness, irritation, and long-term barrier damage (especially around the cheeks and nose).
1. Zero Fragrance - A lot of brands still add some form of scent in because "customers like smell". We deliberately don't because we want a safer product for everyone, even the most sensitive of skin.
2. Skin-Soothing Actives - Most cleansers only focus on cleaning. We go further by adding ingredients that calm and support the skin barrier, because irritated or compromised skin absorbs products poorly and regenerates more slowly. A soothed barrier simply performs better.
3. Balanced Surfactant System - Most cleansers don't bother with this and usually rely on one (1) or two (2) main surfactants [usually harsher ones]. We use a balanced mix of very gentle surfactants to provide effective cleaning with reduced irritation.
4. Hydration - Most cleansers skip hydrating ingredients, but we include them to keep your skin comfortable and prevent the dryness that triggers irritation. A well-hydrated skin barrier stays calmer, stronger, and far more resilient after every wash.
WHAT IS IN IT
KEY INGREDIENTS
Aloe Barbadensis
Hydration
Soothes irritation, calms redness, and adds lightweight hydration. Helps keep the skin comfortable during and after cleansing.
Allantoin
Anti-inflammation
Allantoin helps to calm and comfort the skin by reducing redness, inflammation, and sensitivity - great for stressed or reactive skin.
Provitamin B5
Support Skin Barrier
Provitamin B5 helps support the skin barrier, improves moisture retention, and soothes irritation.
WHY IS FACE CLEANSING IMPORTANT?
A clean face is essential because skincare can only work on skin that’s free from buildup. When sweat, oil, sunscreen, and impurities sit on the surface, they block absorption and dilute the effectiveness of everything you apply next.
Clean skin allows serums and moisturisers to penetrate properly, reduces the risk of clogged pores, and keeps the skin barrier functioning at its best. In short: a clean canvas lets your skincare actually do its job.
What customers ask
Frequently Asked Questions
We left out fragrance because it’s one of the most common triggers for irritation, especially in sensitive skin and we wanted a product for everyone to use.
Another reason is because scent doesn’t benefit the skin in any way, so there’s no reason to include it in a daily cleanser.
Keeping it fragrance-free protects your barrier, reduces unnecessary irritants, and reflects a more responsible approach and results in a much cleaner skincare product.
Yes, it’s generally safe for kids and pregnant women because it’s a gentle, fragrance-free cleanser made with mild surfactants and skin-soothing ingredients.
However, everyone’s skin is different, and pregnancy can make skin more reactive, so we always recommend doing a quick patch test first. If there are existing skin conditions or medical concerns, it’s best to check with a healthcare professional.
You only need a small amount, about a 10–20 cents sized amount per wash. That’s enough to cleanse effectively without over-stripping your skin.
If you’re wearing sunscreen or heavier makeup, you may use a little more or double-cleanse as needed.